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About the Brand
Medicore Technologies aims to improve the healthcare sector and bring more life to it throughout South Africa at the highest standard. Their process ensures that their clients get what they are after by maintaining good communication and actively listening. They provide health prolonged from a personal provider by specializing in the supply and manufacture of medical consumables to the state and private sector. This includes sustainability, quick returns, and quality service. Unlike their top competitors in the healthcare sector—Adcock Ingrams, B. Braun, and Fresenius—what makes them different is that they are new in the market, young, fresh, and innovative, and they challenge the status quo. Their goal is to become one of the leading medical companies in Africa.
The Target Audience
Medicore Technologies wants to work with procurement professionals in the primary public and private healthcare sectors. They are usually female, aged between 35 and 60, from the middle-income class. What makes them approach a healthcare provider is the need to get new suppliers for better quality products.
tHE gOAL
Medicore Technologies is in the process of rebranding their brand. They need social media assets that will solve their challenge of having more structure and more organisation. Their customers should describe them as reliable, efficient, and respectable, and feel a sense of being pleased, excited, and confident. The logo will be visible on invoices, office signage, vehicle signage (trucks), website, branding stationery, packaging, and labels. Keep in mind that there is nothing specific the logo should incorporate or stay away from. The name comes from a focus on the medical industry. As for their slogan, they have one: "You're healthy, we're happy."
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features 3 diagonal lines that form an abstract M shape. Each diagonal line has a node on top that adds a technological aspect to it. Combined they almost look like laboratory viles.
Typography
Bebas Neue and Open Sans form a balanced pair—bold and assertive for headings, clean and readable for body text. This combination is compatible and effective for a healthcare brand that values structure, clarity, and professionalism.
Primary Typeface
Bebas Neue
About the Font
Bebas Neue is a bold, all-caps display font with a clean and modern aesthetic. Its condensed letterforms create a strong visual impact, making it ideal for headlines and signage. The font conveys confidence and clarity, aligning well with a brand that wants to be seen as reliable and innovative.
Secondary Typeface
Open Sans
About the Font
Bebas Neue is a bold, all-caps display font with a clean and modern aesthetic. Its condensed letterforms create a strong visual impact, making it ideal for headlines and signage. The font conveys confidence and clarity, aligning well with a brand that wants to be seen as reliable and innovative.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette is highly suitable for Medicore Technologies. It balances freshness and professionalism, aligning with the brand’s identity as a young, innovative healthcare provider. The combination of teal, blue, and soft neutrals evokes trust, vitality, and clarity—perfect for a company aiming to challenge the status quo in the medical sector.
Primary Colour
Teal Surge
Teal Surge represents health, rejuvenation, and emotional balance. It’s often used in healthcare to promote calmness and trust, making it ideal for a brand focused on wellness and innovation.
Secondary Colour
Slate Horizon
Slate Horizon conveys stability, intelligence, and professionalism. It’s a calming colour that supports the brand’s image of reliability and structured service delivery.
Tertiary Colour
Clarity Blue
Clarity Blue symbolizes innovation, clarity, and confidence. It energizes the brand and appeals to a forward-thinking audience, reinforcing Medicore’s fresh and dynamic approach.
Light Colour
Mist Grey
Mist Grey evokes cleanliness, simplicity, and openness. It’s ideal for backgrounds and whitespace, helping the brand feel modern and uncluttered.
Dark Colour
Deep Trust
Deep Trust conveys authority, depth, and security. It’s a grounding colour that reinforces the brand’s commitment to quality and reliability.
Text Colour
Steel Blue
Steel Blue is neutral and modern, promoting clarity and readability. It supports the brand’s tone of professionalism and approachability.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
