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About the Brand
MJ Accountants is an accounting firm that helps business owners and entrepreneurs to stay tax compliant in control of their business finances while making it simple and easy to do so. At MJ Accountants, we are dedicated to providing exceptional accounting services that empower businesses to achieve their financial goals.
The Target Audience
Their they target new and existing business owners and entrepreneurs.
tHE gOAL
The goals is to keep the Gerbara daisy in tact, but to simplify it and make it flexible for more dynamic use cases. Their logo will be on their website, branding stationery, presentations and vehicle branding.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo takes a more realistic approach, featuring a simplified Gerbara Daisy staying true to the idea of the origional logo. Each of the pettals are unique with finer details on the ends of the petals. Even though these smaller details will dissapear when the logo is reduced significantly in size, the logo as a whole will still be able to be identified and recognized. The center of the petals are slightly darker to add a sense of depth to the logo, although it be ever so subtle. The yellow center draws the eye inward.
Typography
Gruppo and Roboto create a contemporary, slightly edgy combination that suits brands wanting a modern yet accessible identity. While Gruppo’s distinctive headings catch the eye, Roboto ensures smooth readability. For MJ Accountants, this pairing conveys approachability and techforward professionalism.
Primary Typeface
Gruppo - Regular
About the Font
Gruppo is a geometric, condensed display font with a distinct retro-futuristic flair. It creates an impression of precision and modernity, which makes it excellent for grabbing attention in headings. Its effectiveness comes from its unique shape that stands out without overpowering other design elements.
Secondary Typeface
Roboto - Regular
About the Font
Gruppo is a geometric, condensed display font with a distinct retro-futuristic flair. It creates an impression of precision and modernity, which makes it excellent for grabbing attention in headings. Its effectiveness comes from its unique shape that stands out without overpowering other design elements.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Colour Palette
This palette is bold, energetic, and confident — a strong match for MJ Accountant, which promises to simplify complex finances. The vivid primary and secondary colours balance the trust and clarity of the dark and light tones, creating a modern, approachable brand identity.
Primary Colour
Crimson Red
Crimson Red conveys energy, action, and passion. It grabs attention and signals confidence, making it ideal for a brand aiming to motivate clients toward financial clarity. It must be used thoughtfully to avoid overwhelming or inducing stress.
Secondary Colour
Golden Amber
Golden Amber symbolises optimism, warmth, and clarity. It reflects the firm’s promise to bring sunshine into the often-cloudy world of finances, making complex topics feel more inviting. Overuse can cheapen the look, so it must be balanced carefully.
Tertiary Colour
Verdant Mint
Verdant Mint symbolises growth, balance, and renewal. It blends the dependability of green with the freshness of mint, creating a professional but approachable impression.
Light Colour
Soft Cloud
Soft Cloud evokes simplicity, clarity, and cleanliness. It supports the brand promise of making finances “simple and easy.” It’s best used as a neutral foundation to balance the more assertive colours.
Dark Colour
Deep Teal
Deep Teal communicates trust, stability, and intelligence. It’s critical for grounding the brand and signalling professional authority, especially in financial services. It must remain dominant in core brand materials to sustain credibility
Text Colour
Slate Blue
Slate Blue signals calm, logic, and professionalism. As a text colour, it keeps communication grounded and easy to read, ensuring clarity in every message. Its quiet confidence pairs well with the bolder colours.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
