Option
2
Round
1
About the Brand
MJ Accountants is an accounting firm that helps business owners and entrepreneurs to stay tax compliant in control of their business finances while making it simple and easy to do so. At MJ Accountants, we are dedicated to providing exceptional accounting services that empower businesses to achieve their financial goals.
The Target Audience
Their they target new and existing business owners and entrepreneurs.
tHE gOAL
The goals is to keep the Gerbera daisy in tact, but to simplify it and make it flexible for more dynamic use cases. Their logo will be on their website, branding stationery, presentations and vehicle branding.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo takes a symbolic approach showcases a Gerbara Daisy that is completely symetric. The design simplifies the original logo. Even though these smaller details will dissapear when the logo is reduced significantly in size, the logo as a whole will still be able to be identified and recognized. The center of the petals are slightly darker to add a sense of depth to the logo, although it be ever so subtle. The yellow center draws the eye inward.
Typography
Noto Serif paired with PT Sans creates a sophisticated and reliable brand feel, ideal for a firm aiming to emphasise expertise and trustworthiness. For MJ Accountants, this pairing reinforces authority and confidence while maintaining an approachable undertone.
Primary Typeface
Noto Serif - Bold
About the Font
Noto Serif is a classic serif font designed for clarity and neutrality across languages and scripts. It delivers a sense of tradition, trust, and intellectual weight, making it strong for authoritative headings. Its effectiveness lies in its ability to convey seriousness without stiffness.
Secondary Typeface
PT Sans - Regular
About the Font
Noto Serif is a classic serif font designed for clarity and neutrality across languages and scripts. It delivers a sense of tradition, trust, and intellectual weight, making it strong for authoritative headings. Its effectiveness lies in its ability to convey seriousness without stiffness.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Colour Palette
This palette is bold, energetic, and confident — a strong match for MJ Accountant, which promises to simplify complex finances. The vivid primary and secondary colours balance the trust and clarity of the dark and light tones, creating a modern, approachable brand identity.
Primary Colour
Crimson Red
Crimson Red conveys energy, action, and passion. It grabs attention and signals confidence, making it ideal for a brand aiming to motivate clients toward financial clarity. It must be used thoughtfully to avoid overwhelming or inducing stress.
Secondary Colour
Golden Amber
Golden Amber symbolises optimism, warmth, and clarity. It reflects the firm’s promise to bring sunshine into the often-cloudy world of finances, making complex topics feel more inviting. Overuse can cheapen the look, so it must be balanced carefully.
Tertiary Colour
Verdant Mint
Verdant Mint symbolises growth, balance, and renewal. It blends the dependability of green with the freshness of mint, creating a professional but approachable impression.
Light Colour
Soft Cloud
Soft Cloud evokes simplicity, clarity, and cleanliness. It supports the brand promise of making finances “simple and easy.” It’s best used as a neutral foundation to balance the more assertive colours.
Dark Colour
Deep Teal
Deep Teal communicates trust, stability, and intelligence. It’s critical for grounding the brand and signalling professional authority, especially in financial services. It must remain dominant in core brand materials to sustain credibility
Text Colour
Slate Blue
Slate Blue signals calm, logic, and professionalism. As a text colour, it keeps communication grounded and easy to read, ensuring clarity in every message. Its quiet confidence pairs well with the bolder colours.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
