Option

3

Round

1

Logo Design - Intro

Let's break it down

The Concept

Typography

Monochrome Variations

Colour Palette

Colour Variations

Web & Social Icons

Logo Design - Cover Image
Logo Design - The Concept

The Concept

The logo consists of a male and female meerkat having a drink in a circular shape. The logo has a more realistic approach but contains fewer details. The Primary typeface takes an unconventional approach to make it feel friendlier and freer.

Typography

Permanent Marker and Montserrat strike a balance between bold personality and modern professionalism. This pairing is ideal for a brand like Wild Wheels Rentals that wants to be seen as adventurous yet trustworthy. It communicates excitement while maintaining a polished, reliable foundation.

Primary Typeface

Permanent Marker


Logo Design - Primary Typeface

About the Font

Permanent Marker is a bold, marker-style font that mimics the look of handwritten signage. It exudes energy, confidence, and a slightly rebellious edge—perfect for a brand that wants to stand out and feel unpolished in a deliberate, authentic way. It’s highly effective for bold, impactful headings.

Secondary Typeface

Montserrat


Logo Design - Secondary Typeface

About the Font

Permanent Marker is a bold, marker-style font that mimics the look of handwritten signage. It exudes energy, confidence, and a slightly rebellious edge—perfect for a brand that wants to stand out and feel unpolished in a deliberate, authentic way. It’s highly effective for bold, impactful headings.

Monochrome Variations

The logo is designed to work well in one colour on lighter and darker backgrounds.

Logo Design - Monochrome Mockup

Vertical

The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.

Logo Design - Monochrome, Light Mode, Vertical
Logo Design - Monochrome, Dark Mode, Vertical

Horizontal

The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.

Logo Design - Monochrome, Light Mode, Horizontal
Logo Design - Monochrome, Dark Mode, Horizontal

Colour Variations

The logo is designed to work well in multiple colours on lighter and darker backgrounds.

Logo Design - Light Mode Mockup

Vertical

The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.

Logo Design - Colour, Light Mode, Vertical
Logo Design - Colour, Dark Mode, Vertical

Horizontal

The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.

Logo Design - Colour, Light Mode, Horizontal
Logo Design - Colour, Dark Mode, Horizontal
Logo Design - Dark Mode Mockup

Profile Images

The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.

Logo Design - Profile Image, Light Mode
Logo Design - Profile Image, Dark Mode

Icons

The logo has icon variations that can be used as app icons, favicons or webclips.

Logo Design - Icon, Light Mode
Logo Design - Icon, Dark Mode
Logo Design - Outro

Round 1

Option 1

Option 2

Option 3