Option
3
Round
1
About the Brand
Badenhorst Plumbing is a 148-year-old institution currently evolving into a modern industry titan. Operating at the intersection of The Sage (historical authority) and The Hero (disciplined precision), the brand delivers "premium relief" to the elite tier. We don't just fix infrastructure; we provide the absolute peace of mind that only a century and a half of institutional knowledge can offer.
The Target Audience
Our clients are high-net-worth Property Developers and Luxury Homeowners who view their assets as legacies. They are "battle-weary" from industry mediocrity—frustrated by disappearing contractors and "dirty handoffs." They aren’t looking for a vendor; they are looking for a peer-level partner who values timeliness, clinical cleanliness, and transparent, high-end pricing.
tHE gOAL
The visual identity must bridge the gap between 1878 heritage and modern minimalism.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo takes a traditional approach with a capital letter B with a curvy line inside it in the negative space. The line symbolises both the movement of water and the pipes through which it moves.
Typography
The use of a single-family typographic system through Kameron Bold and Medium creates a monolithic and highly disciplined brand identity. This approach reinforces a 'Legacy Modernized' aesthetic by favoring structural consistency and clinical precision over decorative variety, mirroring the brand’s 9/10 luxury positioning.
Primary Typeface
Kameron Bold
About the Font
This slab serif combines sturdy, slab-like terminals with a refined sense of classical proportions, perfectly capturing the transition from a 150-year heritage to a modern powerhouse. It creates an impression of grounded reliability and 'Heroic' strength, signaling a brand that is as disciplined as it is established. As a primary heading typeface, its bold weight provides a commanding presence that feels both architecturally sound and historically significant.
Secondary Typeface
Kameron Medium
About the Font
Maintaining the same visual DNA as the primary font, this medium weight offers a sophisticated, 'Sage-like' continuity that ensures brand cohesion across all technical documentation. It creates a professional, high-end impression that values clarity and precision, reflecting the white-glove service expected by elite property developers. Its balanced stroke thickness makes it highly effective for subheadings and dense paragraphs, providing a rhythmic and legible experience for the decisive professional.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette is highly acceptable for the Badenhorst brand as it replaces common plumbing clichés with a sophisticated, architectural aesthetic. The deep navy and slate tones honor the 1878 legacy and 'Sage' archetype, while the muted teal and bronze-tinged tertiary provide a modern, high-end distinction that resonates with property developers and the 9/10 luxury positioning.
Primary Colour
Heritage Teal
This colour balances the refreshing nature of water with the structural stability of oxidized copper, signaling both technical expertise and a calm, clinical approach to problem-solving.
Secondary Colour
Institutional Navy
Evoking the depth of a 150-year legacy, this shade communicates absolute trust, authority, and the disciplined professionalism of the Hero archetype.
Tertiary Colour
Legacy Bronze
This earth-toned neutral suggests raw materials and site logistics, grounding the brand in the tactile reality of high-stakes construction and historical architecture.
Light Colour
Glacier Mist
This cool, clean light tone represents the 'white-glove' finish and the absolute cleanliness promised in the Badenhorst experience.
Dark Colour
Midnight Obsidian
A colour of absolute power and precision, it provides the necessary weight to the visual identity, ensuring the brand feels like a dominant industry titan.
Text Colour
Slate Professional
This sophisticated grey replaces harsh blacks to maintain a high-end, architectural feel that ensures readability and a sense of calm reliability.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
