About the Brand
DotFlow is an IT Company that specialises in data engineering (migration), business intelligence, and data science. They help startups and enterprises to improve and automate business processes and want to build a brand that is remembered for optimization, efficiency and reliability.
The Target Audience
tHE gOAL
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a circular dot that's moving forward to represent the flow of data. In the negative space of the moving tails is the letter F which represents the flow. The circular dot with its flowing tails also looks like a letter D that represents the word Dot.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Dosis - Extra Bold
About the Font
Dosis is a rounded sans-serif type family. It started with the Extra Light style, useful only at size 36pt or upm and the Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.
Secondary Typeface
Dosis - Regular
About the Font
Dosis is a rounded sans-serif type family. It started with the Extra Light style, useful only at size 36pt or upm and the Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette exudes modernity, energy, and boldness. The cool blue and turquoise tones provide a sleek, tech-savvy feel, while the vibrant magenta injects creativity and dynamism. The light shade offers freshness and clarity, while the deep dark shade provides contrast and sophistication. This colour scheme is perfect for brands that want to appear innovative, energetic, and forward-thinking.
Primary Colour
Primal Blue
Primal Blue conveys intelligence, reliability, and innovation. It evokes feelings of trust and progress, making it ideal for brands focused on technology, communication, and modern solutions.
Secondary Colour
Aqua Surge
Aqua Surge represents clarity, freshness, and forward-thinking. It conveys a sense of movement and adaptability, making it an excellent complement to the primary blue.
Tertiary Colour
Byzantine
Byzantine symbolises boldness, creativity, and passion. It adds a striking contrast to the cooler tones, making the palette dynamic and full of life.
Light Colour
Coastal Breeze
Coastal Breeze represents cleanliness, clarity, and lightness. It provides a sense of openness and enhances the contrast between the bolder colours.
Dark Colour
Squid Ink Powder
Squid Ink Powder symbolises depth, strength, and stability. It acts as an anchor for the palette, reinforcing a sense of professionalism and sophistication.
Text Colour
Steel Grey
Steel Grey symbolises professionalism, sophistication, and neutrality. It adds a sleek, modern touch while remaining unobtrusive, allowing the vibrant colours of the palette to shine. It also enhances readability, making it an excellent choice for body text in both light and dark backgrounds.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
