Logo design and Brand Identity

Make Your Mark in Their Memory


Every entrepreneur needs a memorable and professional logo. A unique mark to help their ideal customer identify and recall their brand.

Your logo is a symbol of the solution your customer needs.

A great logo design tells your customer, "You’ve found the right place." These five features show how we design logos that are memorable, meaningful, and built to last.

Simplistic

If it’s easy to draw, it’s easy to remember. A simple logo design helps your customers identify, recognise, and recommend your brand quickly and easily.

Strategic

Your logo is handcrafted by humans, for humans by using psychology and neuroscience. This helps your customers connect with your brand on a deeper level.

Responsive

Your logo design adapts to its surroundings, whether it’s size, colour, or layout. So your brand looks great everywhere it appears. 

Consistent

Your logo design comes with a style guide to keep your fonts, colours, and spacing consistent. This builds trust and makes your brand feel reliable. 

Safe

Your logo design is protected from hard drive crashes, viruses, theft, and more. With secure online storage, you can access your logo anytime, anywhere.

the Logo design process

Only dead Fish

Go with the Flow


Our 5-step logo design process was carefully crafted and refined over 10 years to consistently produce quality logo designs.

Onboarding

Onboarding

Inquiry & Proposal

Invoice

Payment

Discovery

Discovery

Questionnaire

Brand Briefing

Creative Strategy

Discovery

Design

Conceptualise

Refine

Test

Present

Present

Walk through

Feedback

Refine

Deliver

Deliver

Export

Share

Showcase

Logo Design FAQ's

Knowledge Starts with Questions


How long does it take to design a logo?

Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.

How many options do I get?

In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.

What if I don't like any of the options?

In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.

In which formats do I get my logo design?

The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.

Where are you based?

Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.

Logo Design Pricing

Don't Think of Cost,

Think of Value


Which of these logo design packages best suits your budget and the goals for your brand?

Tall building - Executive Identity Package

Executive

LOGO DESIGN

Everything in the Business Package

Social Media Banner

Pattern Design

Brand Messaging Foundation

Interactive Logo Design


ZAR
DOLLAR

R 13 000

R 12 000

$700

$640

MOST POPULAR

Tall building - Business Identity Package

Business

LOGO DESIGN

Everything in the Economy Package

Letterhead Design

Email Signature Design

Business Card Design


ZAR
DOLLAR

R 7000

R 6000

$395

$320

Tall building - Economy Identity Package

Economy

LOGO DESIGN

Vector Design

3 Initial options

3 Rounds for Revisions

Corporate Identity Guide

Social Media Icon


ZAR
DOLLAR

R 5000

R 4000

$250

$215

REVIEWS & Testimonials

A Satisfied Customer is the

Best Business Strategy of All


The absense of a Logo Design

The Risks of Invisibility


Looking like a fake

Being perceived as a legitimate brand is crucial. Without a logo design firm, brands risk appearing like scam artists and untrustworthy.

Lack of Brand Consistency

Without a cohesive business company logo design, brands often struggle to maintain a consistent image, leading to confusion among potential clients.

Missed First Impressions

A poorly designed logo can deter potential clients at first glance, undermining the brand's credibility.

Ineffective Brand Messaging

Without a company emblem design, brands might fail to convey their core values and mission, leading to a disconnect with the target audience.

Time and Resource Drain

Entrepreneurs often waste precious time and resources trying to design a logo without professional guidance.

Lack of Adaptability

Without a versatile logo, brands find it challenging to adapt to different platforms, from a website design to billboards.

If your customers can't identify or recognize your brand through your company logo design, they will forget about you and go to someone else.

Do you want this to happen to your brand?

The Future with a Logo Design

The Rewards of Memorability


A memorable and professional business logo design positions your brand to build a strong reputation. When you have a logo design that is easy to identify and remember, you make it easier for your ideal customer to buy from you. Let your target audience return to your brand by making your mark in their memory.

Some of our Customers

COntact us Today

Get your Logo Design


The best way to get things done is simply to begin. Reach out to us at Fletch today, and together, we can Transform your Dream into your Destiny.