Your logo is a symbol of a solution for your customer's problem.
Embarking on a branding journey without the expertise of a logo design firm can lead to unforeseen challenges. Here are some common pitfalls that many entrepreneurs face without the magic touch of a professional logo design company:
The feelings of inconsistency, missed opportunities, and the overwhelming task of trying to get it right can be daunting. But with Fletch, your trusted company logo designer, you're not alone. We've conquered these hurdles and are here to guide you with proven solutions.
Over the past ten years, we crafted and refined a 5-Step logo design process that will produce a professional company logo design. A brand identity that is:
Our 5-step logo design process was carefully crafted and refined over 10 years
to consistently produce quality logo designs.
A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.
Next, the logo designer researches the best shapes, colours and fonts to use for your company logo. After this the logo designer draws a bunch of ideas and separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.
When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
How long does it take to design a logo?
Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.
How many options do I get?
In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.
What if I don't like any of the options?
In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.
In which formats do I get my logo design?
The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.
Where are you based?
Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.
Which of these logo design packages best suits your budget and the goals for your brand?
Everything in the Business Package
Everything in the Economy Package
Scalable vector logo
We have been dealing with "Fletch" Branding Specialists for a few years and the experience has always been above our expectations. Fletch has always been presenting us products that feels FRESH and brings lots of excitement around our brands. We will continue to use them to build our BRANDS in the future ahead of us. We wouldn't have been able to do it without them. Big thanx to FLETCH team :-)
I started a company and urgently needed to get a logo design out in order to proceed with what I needed to do. Ricus helped me throughout the whole process constant updates and feedback. My designs were not straight forward and captured in my head and Ricus gave me exactly what I wanted. I am so confident in my brand because of the professional help. Thank you so much and the work with you continues . 10/ 10
Goes the extra mile with doing research on the brand they are working on before getting started with the designs. Professional designs. Can highly recommend them.
It was a pleasure to work with Ricus. Throughout the process, he strove to understand what I wanted to convey with the branding of my logo and he eventually delivered exceptional results.
Very professional, and knowledgeable about different branding strategies. We are extremely satisfied with our new business brand.
I would to thank Fletch (Ricus) for the wonderful work they have done in assisting me with my brand development. Everything was so professional.
Without a company logo design, your brand is wearing a cloak of invisibility. No matter how good your products, services or marketing material like your website are. If your customers can't identify or recognize your brand, they will forget about you and go to someone else.
A memorable and professional business logo design positions your brand to build a strong reputation. When you have a logo design that is easy to identify and remember, you make it easier for your ideal customer to buy from you. Let your target audience return to your brand by making your mark in their memory.
The best way to get things done is simply to begin. Reach out to us at Fletch today, and together, we can Transform your Dream into your Destiny.