Logo design and Brand Identity
Make Your Mark in Their Memory
Every entrepreneur needs a memorable and professional logo. A unique mark to help their ideal customer identify and recall their brand.
Your logo is a symbol of a solution for your customer's problem.
Identifying the Problem
Brand Identity Crisis
Embarking on a branding journey without the expertise of a logo design firm can lead to unforeseen challenges. Here are some common pitfalls that many entrepreneurs face without the magic touch of a professional logo design company:
Your Logo Design Company
We know the feeling
The feelings of inconsistency, missed opportunities, and the overwhelming task of trying to get it right can be daunting. But with Fletch, your trusted company logo designer, you're not alone. We've conquered these hurdles and are here to guide you with proven solutions.
Over the past ten years, we crafted and refined a 5-Step logo design process that will produce a professional company logo design. A brand identity that is:
the Logo design process
Only dead Fish
Go with the Flow
Our 5-step logo design process was carefully crafted and refined over 10 years
to consistently produce quality logo designs.
STEP 1
Discovery
A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.
STEP 2
Planning
Next, the logo designer researches the best shapes, colours and fonts to use for your company logo. After this the logo designer draws a bunch of ideas and separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
STEP 3
Design
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.
STEP 4
Present
When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.
STEP 5
Deliver
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
Logo Design Portfolio
A Good Process
Produces Good Results
Logo Design FAQ's
Knowledge Starts with Questions
How long does it take to design a logo?
Once payment is received, the logo designer is booked and starts with the second phase. The logo designer takes about 5 to 10 working days to design the first three logo options.
How many options do I get?
In the first round, the logo designer creates three equally viable options. You may choose which one of these three options best aligns with your brand's vision. After that, the logo designer can refine the logo for two more rounds. Our current average is two rounds, meaning most logo designs get approval in the first or second round.
What if I don't like any of the options?
In the discovery phase, you and the logo designer will establish a clear direction to take your logo. If the logo designer misses the mark, we will determine where we strayed and try again. Rest assured that the design process avoids this scenario.
In which formats do I get my logo design?
The first file that the logo designer will send is a PDF containing all the versions of your logo. A PDF preserves the vector format allowing you to adjust the logo without losing quality. The second set is all the logo variations with transparent backgrounds. These 1920x1080 PNG files will allow you to use your logo on other images. The third set is for your social media profiles in a 500x500 JPG format. If you need your logo in another file type, be sure to let your logo designer know.
Where are you based?
Fletch is a logo design company in Pretoria, South Africa. We have a team of logo designers in Pretoria. However, today's technology allows us to help brands internationally. Our logo designers are fluent in English and Afrikaans.
Logo Design Pricing
Don't Think of Cost,
Think of Value
Which of these logo design packages best suits your budget and the goals for your brand?
REVIEWS & Testimonials
A Satisfied Customer is the
Best Business Strategy of All
The absense of a Logo Design
The Risks of Invisibility
Without a company logo design, your brand is wearing a cloak of invisibility. No matter how good your products, services or marketing material like your website are. If your customers can't identify or recognize your brand, they will forget about you and go to someone else.
The Future with a Logo Design
The Rewards of Memorability
A memorable and professional business logo design positions your brand to build a strong reputation. When you have a logo design that is easy to identify and remember, you make it easier for your ideal customer to buy from you. Let your target audience return to your brand by making your mark in their memory.
Some of our Customers
COntact us Today
Get your Logo Design
The best way to get things done is simply to begin. Reach out to us at Fletch today, and together, we can Transform your Dream into your Destiny.