Option
3
Round
1
About the Brand
Namane Commodities was established to become the channel to market, both for domestic and export coal produced by its mining operations. Their process ensures that their clients get what they are after by securing and managing strategic offtake agreements that guarantee a consistent coal supply. They provide coal supply and delivery solutions by specializing in coal trading and logistics. This includes long-term supply contracts, reliable delivery schedules, and diversified coal grades tailored to customer needs. Unlike their top competitors in the coal supply and energy sector, such as Seriti Resources, Exxaro, and Glencore, what makes them different is their direct integration with mining operations and focus on building long-term strategic partnerships with clients like Eskom. Their goal is to become a leading supplier of coal in South Africa and internationally, with expanded operations and increased annual supply capacity within five years.
The Target Audience
Namane Commodities wants to work with large-scale energy producers, government utilities, and industrial clients requiring consistent and high-volume coal supply. They are usually male and female professionals in their 30s to 60s from the middle to upper income class. What makes them approach a coal supplier, is the need for reliable, cost-effective, and scalable coal sourcing solutions that meet regulatory and operational demands.
tHE gOAL
Namane Commodities is in the process of building a new brand. They need a logo a document templates that will create visibility in a competitive and regulated market. Their customers should describe them as reliable, strategic, and growth-oriented and feel a sense of confidence and assurance. The logo will be visible on delivery documentation. Keep in mind that the logo should incorporate the idea of strength, reliability, and energy, and avoid overly abstract or playful elements.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a an abstract piece of coal that's illustrated by multiple connected geometric shapes. Some of the sides have horizontal lines running through it so add a sens of movement and depth to the logo. This is also a subtle nod to the idea of moving coal
Typography
This font pairing of Prompt Extra Bold and Prompt Semi Bold creates a sophisticated and efficient typographic system. The shared clean, open characteristics ensure a cohesive look, while the difference in weight provides a clear hierarchy. This combination is excellent for brands that want to convey a sense of modernity, clarity, and professionalism with a subtle dynamic edge.
Primary Typeface
Prompt Extra Bold
About the Font
Prompt Extra Bold is a sans-serif typeface known for its clean, open forms and slightly condensed structure, which gives it a distinct and efficient character. It projects an image of being modern, direct, and dynamic, making it a strong choice for headings that require assertiveness and clarity. Its substantial weight ensures it stands out effectively.
Secondary Typeface
Prompt Semi Bold
About the Font
Prompt Extra Bold is a sans-serif typeface known for its clean, open forms and slightly condensed structure, which gives it a distinct and efficient character. It projects an image of being modern, direct, and dynamic, making it a strong choice for headings that require assertiveness and clarity. Its substantial weight ensures it stands out effectively.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This colour palette is acceptable for a brand that wants to convey a sense of nature, warmth, and professionalism. The green provides a grounding and refreshing element, while the gold adds a touch of luxury and optimism. The brown grounds the palette with a sense of reliability and earthiness, and the blues offer a balance of trust and calm. The neutrals provide a clean and sophisticated base.
Primary Colour
Forest Green
Green is the colour of nature, growth, and renewal. It is known for its calming and refreshing qualities, promoting feelings of balance and harmony. It can also symbolize prosperity and health.
Secondary Colour
Sunburst Gold
Yellow is often associated with happiness, optimism, and energy. It can stimulate creativity and encourage enthusiasm. This particular shade of gold adds a touch of warmth and luxury.
Tertiary Colour
Earthy Umber
Brown is the colour of the earth, symbolizing stability, reliability, and groundedness. It conveys a sense of warmth, comfort, and security. This shade suggests natural and organic qualities.
Light Colour
Mist White
White or very light neutrals represent purity, simplicity, and clarity. They create a sense of spaciousness and can act as a clean backdrop, allowing other colours to stand out. This particular shade is very subtle and calming.
Dark Colour
Midnight Slate
Dark blues and grays can represent professionalism, stability, and sophistication. They convey a sense of trust, depth, and seriousness. This shade provides a strong, grounding contrast to lighter colours.
Text Colour
Sky Blue
Blue is often associated with calmness, trust, and reliability. It can evoke feelings of peace and serenity. This shade offers a gentle yet professional tone for text, ensuring readability while maintaining a calming presence.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
