About the Brand
Vitagistix is a Medical Aesthetics company that highly values the creation of a better and more comfortable lifestyle for its target audience. They provide a one-stop-shop for medical aesthetic products, skincare products and supplements. But what their customers really buy is a better, comfortable lifestyle with longevity, vitality and confidence.
The Target Audience
Vitagistix targets Medical Aesthetic doctors and Clinics (Experienced and new) as well as people from all over SA who want to look better and feel better. They are typically both men and women in their 20's +, generally from the Middle to Upper-income class.
tHE gOAL
Vitagistix wants a new logo as a New Business. It should create the impression of a brand that's Easy, Comfortable, Fast, and Simple. Their audience should say: It works, they had everything I needed, and I feel so much better, I can feel the difference. They want to evoke a sense of Relief, Confidence, Gratitude, Happiness, encouragement, and support in their target audience. Their logo will be showcased on their Website, box packaging, thank you stickers, training videos and documents, store signage, golf shirts, towels, bags, and specific pens. They have requested that the logo include no medical crosses and should not be interpreted as vegan. The logo may use the colour green and concepts of movement, duality and newness.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features an abstract letter V that consists of a leaf and a circle. The leaf symbolizes vitality while the circle symbolizes completion. Besides for the letter V, the combination of the 2 elements also looks like a person leaping forward which is a common theme in vitality imagery.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Marcellus
About the Font
Marcellus-Regular is a serif font that brings sophistication, trust, readability, and timeless appeal to Vitagistix's brand identity. It effectively supports the brand's goals of conveying luxury, professionalism, and a user-friendly experience, making it a relevant choice for the company's visual communications. Designer: Google Font
Secondary Typeface
Red Hat Display - Regular
About the Font
Marcellus-Regular is a serif font that brings sophistication, trust, readability, and timeless appeal to Vitagistix's brand identity. It effectively supports the brand's goals of conveying luxury, professionalism, and a user-friendly experience, making it a relevant choice for the company's visual communications. Designer: Google Font
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
Now that the logo has some body, we can add life and personality to it with a dash of colour.
Primary Colour
Renewal Teal
Renewal Teal symbolises balance, calm, and creativity. It communicates trust and innovation while maintaining a refreshing energy.
Secondary Colour
Energetic Yellow
Energetic Yellow radiates warmth and positivity. It conveys enthusiasm, success, and a sense of approachability.
Tertiary Colour
Vibrant Magenta
Vibrant Magenta represents boldness, creativity, and passion. It appeals to those seeking inspiration and confidence.
Light Colour
Calm Sky
Calm Sky evokes purity, simplicity, and clarity. It serves as a clean foundation to support other colours.
Dark Colour
Sophisticated Navy
Sophisticated Navy conveys strength, professionalism, and stability. It creates depth and a sense of security.
Text Colour
Stone Grey
Stone Grey communicates professionalism, neutrality, and dependability. It serves as an unobtrusive choice that enhances readability while supporting the vibrant character of the rest of the palette. It evokes calm and balance, making it an ideal backdrop for content-heavy areas.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
