Strategy is the Magic behind a Victory
Devise a powerful brand strategy to guide you in building a remarkable brand that your ideal customer will trust and choose above others.
A Vision Without a Strategy Remains an Illusion
Building a successful brand requires an unwavering vision, a rock-solid brand strategy and disciplined execution. Numerous brands don't have any long-term goals other than making money. Soon they meet their demise because of these underlying reasons:
Brands Fail becauseThey have:
Ineffective Audience Targeting
Without a clear understanding of your ideal customer, you will target an audience that's not interested in buying.
No Differentiator
Most brands do the same thing the same way, making it difficult for customers to distinguish them from each other.
Weak Brand Identity
When a brand is inconsistent internally, it will express it externally in its visual elements like its colours, fonts and logos.
Inconsistent Messaging
If your brand flip-flops in its voice, tone and message, it will struggle to build a trusting relationship with its audience.
No Customer Loyalty
If your brand doesn't build a strong connection with your audience, they will go to the closest or cheapest competition next time.
Counterproductive Marketing
You might be directing your resources into the wrong channels because your goals don't resonate with your audience.
Tactics without strategy are the noise before defeat
Sun Tzu
As a branding agency, we've worked with numerous different brands. We've seen how many of them have failed to transform their dreams into their destiny because they didn't have a brand strategy. It made us realize just how important it is for us to have a brand strategy in such an overcrowded market.
So we designed a brand strategy workshop to help business owners like you, build a consistent brand for long-term success. A Brand Strategy Workshop consists of 7 modules to guide you in building a consistent and trustworthy brand that connects to your ideal customer.
the Brand Strategy Workshop
STEP 1
Identifying your ideal customer
With a clear understanding of who your customers are and their pain points, you can develop and sell the correct solutions. This module will help you to target the right audience.
STEP 2
Identifying your Competitors
By understanding your competitors and what they do well and unwell for your audience, you can position yourself to provide a better customer experience. This module will help you to create customer loyalty.
STEP 3
Identifying your Differentiator
Once you understand your ideal customers and competitors, you can differentiate your brand and stand out by contrast. This module will help you to distinguish yourself in your market.
STEP 4
Identifying your Vision
Now that you have determined your current position in the market, you can create a vision that inspires you and your team towards the same destiny. This module will help you to become a better leader in your company.
STEP 5
Identifying your Process
With a clear purpose engrained into your brand, you can develop a repeatable process that solves your customer's problem and transforms your dream into a reality. This module will help you to direct your resources more effectively.
STEP 6
Identifying your brand's personality
For your ideal customers to connect with your brand during the process, it needs a consistent personality. Something human with beliefs and emotions they can relate to. This module will help you to create a strong brand identity.
STEP 7
Executing your strategy
The final step to a good brand strategy is execution. Now that you have all the pieces on the board, it's time to apply your new knowledge to every opportunity within your process. This module will help you to reach your brand goals.
Without good questions, good answers
have nowhere to go
How long does a brand strategy workshop take?
Each module usually takes about an hour. However, we have found that larger teams are more interactive, which tends to extend the time of a session. The more familiar teams are with their brands, the less guesswork there tends to be.
Where does a Brand Strategy Workshop take place?
As an online branding agency that works with start-ups and established brands, we like to save busy business owners time and money. Therefore we have decided to take full advantage of platforms like Whatsapp, Zoom or Teams to host a Brand Strategy Workshop. However, we understand that you might prefer a face-to-face approach, so we also give you the option to rent a venue for you and your team or to use your premises. In this case, we can add the travelling costs, accommodation and venue hire to your package.
How often do Brand Strategy Workshop sessions occur?
Usually, we arrange each Brand Strategy session according to your and the brand strategist's availability after each session. We have found that most of our clients prefer once or twice a week. When long-distance travelling is involved, a Brand Strategy Session each day for seven to eight days would be ideal. We are open to negotiating times and dates that work for everyone.
Do I receive any hard copies from a Brand Strategy Workshop?
Yes, the brand strategist will provide you with a printable PDF with the results of each module. As a bonus, you will also receive a link with the results you can refer to at any time. The results must become engrained into you and your team for the best results.
How much does a Brand Strategy Workshop cost?
You can click the link below for our Brand Strategy Workshop pricing. Remember that should you require a face-to-face workshop with a Brand Strategist, travelling, accommodation, and venue hire will be added to the package depending on your needs.
Don't think of THE Cost
Think of the Value
Brand Strategy is a long-term plan with long-term results. Both you and your customer benefits from the value it provides. You get to turn your vision into a reality while your customer finds a new go-to experience that solves their problem.
Brand Strategy
Workshop
R 9 000
R 7000
Without a strategy, execution is aimless. Without execution, planning is useless
In Lewis Carroll's Alice in Wonderland, the disoriented Alice stumbles upon the mysterious Cheshire Cat and asks, "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where," said Alice. "Then it doesn't matter which way you go," said the Cat."d
"The best way to predict your future is to create it"
Abraham Lincoln
A sound brand strategy helps you to build a remarkable brand on a solid foundation. It will guide you and your team to make decisions that align with your goals. Save yourself time and money by removing a lot of guessing work as you proceed towards your vision. And ultimately, you get to build a loyal customer base that chooses you over your competitors because they can connect with your brand on a human level.
