Option
1
Round
1
About the Brand
Fletch is a Graphic Design Company that specializes in Brand Identity design. They also do website designs and marketing design.
The Target Audience
Their primary target is business owners that has an existing brand but would like to refresh or rebrand. Their secondary target audience is also business owners or entrepreneurs that would like to start a new company.
tHE gOAL
The logo should convey the symbol of a fletch going in a forward motion. It should also contain a circle that symbolizes completion. The colours should be professional but colourful.
The Old Logo
Fletch was formerly known as Blue Sphynx, however, we found that too many people are struggling to pronounce the name. It does not look good for a graphic design studio that has a name that most people struggle with. Since the rebrand has a new name and a new focus, the old logo had to go.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a fletch inside a circular motif that symbolizes the goal.
Typography
The font families were carefully chosen. The criteria was that it should look professional and that it must be scalable and have a contrast.
Primary Typeface
DM Serif Text
About the Font
This is a beautiful and elegant typeface that keeps every heading professional.
Secondary Typeface
DM Sans
About the Font
This is a beautiful and elegant typeface that keeps every heading professional.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
The colour palette has been specifically developed to look professional yet colourful to convey the idea of a professional setting but for a creative group of people.
Primary Colour
Airy Teal
Teal often conveys the idea of calmness and cleanliness.
Secondary Colour
Cyan
Trust and Reliability
Tertiary Colour
Magenta
Sophisticated
Light Colour
White
Pure and precise
Dark Colour
Midnight Navy
Professional
Text Colour
Slate Grey
Experienced
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
Round 1
Option 1
Option 2
Option 3