Option
2
Round
1
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a geometric R shape with a 2nd one that's extruded backwards, but connected at the bottom, inside a circle. The logo has 3 dimensions. First, the 2 R's as the initials of the owner's name and surname. Second, the 2 R's is a play on the brand's promise of establishing a partnership. Third, the R is a play on the Registered symbol, one of the services they deliver.
Typography
Using Montserrat for both primary and secondary typefaces creates a unified and sleek visual identity. This pairing is ideal for a brand that wants to appear innovative, streamlined, and forward-thinking, especially when targeting tech and creative industries.
Primary Typeface
Primary Typeface: Montserrat - Bold
About the Font
Montserrat Bold is a geometric sans-serif typeface that feels contemporary and confident. Its bold weight and clean structure make it highly effective for headings, especially in digital formats. It conveys strength and modernity, aligning well with tech-savvy and growth-oriented audiences.
Secondary Typeface
Secondary Typeface: Montserrat - Regular
About the Font
Montserrat Bold is a geometric sans-serif typeface that feels contemporary and confident. Its bold weight and clean structure make it highly effective for headings, especially in digital formats. It conveys strength and modernity, aligning well with tech-savvy and growth-oriented audiences.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
