Option
3
Round
1
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo showcases a diamond shape that consists of 2 R's that interlocked with each other. The logo has 2 dimensions. First, the 2 R's as the initials of the owner's name and surname. Second, the 2 R's is a play on the brand's promise of establishing a strong partnership.
Typography
This single-family pairing offers consistency and cohesion, with enough weight contrast to establish hierarchy. It’s a great choice for a brand that values clarity, simplicity, and modern appeal, especially when aiming to redefine how law is practised.
Primary Typeface
Primary Typeface: Red Hat Display - Extra Bold
About the Font
Red Hat Display Extra Bold is a striking sans-serif typeface that delivers impact and clarity. Its bold weight makes it perfect for headings that need to stand out while still feeling friendly and modern. It reflects confidence and energy, which supports the brand’s empowering tone.
Secondary Typeface
Secondary Typeface: Red Hat Display - Regular
About the Font
Red Hat Display Extra Bold is a striking sans-serif typeface that delivers impact and clarity. Its bold weight makes it perfect for headings that need to stand out while still feeling friendly and modern. It reflects confidence and energy, which supports the brand’s empowering tone.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
