About the Brand
Tareeza Technology is an Engineering consulting company that has a passion for technology and since the world is run by technology they want to use it to make an impact in the world. They specialize in Mechanical Engineering Consultation Services (FEA) and product development for the public consumer and private sector in the mining industry. But what their customers really buy is a better version of a product.
The Target Audience
Tareeza Technology targets Engineers from large companies in different markets that require mechanical engineers or engineering knowledge for production and structural processes (especially from automotive, mining, pharmaceutical, petrol, and mineral), and project managers. , typically male in their 30s-40s, who are generally from the Upper Class-income class.
tHE gOAL
Tareeza Technology wants a new logo that I want people to remember the name of the brand and that makes life easier. It should create the impression of being superior, unique, Innovative, and easier. They want to evoke a sense of Excitement, and inspiration in their target audience. Their logo will be showcased on their Website, Branding stationery, Signage, Apparel, Vehicle Branding, Corporate Gifts, Caps, and Notepads. They have requested that the logo include Would like to use yellow (FFD700) (summer colours). Do something with the T or the A, or a combination. Would like a Wordmark.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo incorporates a wheat leaf in the letter T as a hint of the Harvest meaning behind the name Tareeza. The symbol is incorporated in a very minimalistic way to keep the log relevant to the brand.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Poppins - Black
About the Font
Geometric sans serif typefaces have always been popular, and with support for both the Devanagari and Latin writing systems, Poppins is an internationalist addition to the genre.
Secondary Typeface
Poppins - Regular
About the Font
Geometric sans serif typefaces have always been popular, and with support for both the Devanagari and Latin writing systems, Poppins is an internationalist addition to the genre.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette embodies warmth, sophistication, and balance. The golden yellow primary and secondary colours exude energy and optimism, while the muted grey tertiary shade introduces a refined, contemporary feel. The light cream and deep charcoal hues provide contrast and versatility, making the palette adaptable for both elegant and modern brand expressions. This combination is perfect for brands aiming to project confidence, reliability, and timeless appeal.
Primary Colour
Golden Innovation
Golden Innovation symbolises success, positivity, and confidence. It conveys warmth and enthusiasm, making it an inviting yet commanding colour.
Secondary Colour
Amber Aspiration
Amber Aspiration enhances a sense of warmth, friendliness, and energy. It radiates confidence and is often associated with success and innovation.
Tertiary Colour
Steel Resolve
Steel Resolve represents professionalism, reliability, and stability. It brings a modern and sophisticated contrast to the vibrant golds, grounding the palette.
Light Colour
Dawn's Whisper
Dawn's Whisper symbolises purity, warmth, and subtle elegance. It provides a refined, neutral backdrop that enhances the richness of the gold hues.
Dark Colour
Cosmic Abyss
Cosmic Abyss conveys sophistication, strength, and mystery. It anchors the palette, adding contrast and depth to the overall design.
Text Colour
Granite Grey
Granite Grey represents sophistication, balance, and reliability. Its slightly cool undertone contrasts well with the warm golden hues of the palette while maintaining a neutral stance. This ensures that body text remains easily readable on both light and dark backgrounds without feeling too stark or too soft.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
