Option
2
Round
1
About the Brand
Venter Health and Safety Solutions is a new family business offering high-end occupational health and safety consulting, services, and training to private and corporate clients. They ensure businesses meet all legal health and safety requirements. Differentiating through a formal, reliable approach, Venter consistently delivers on promises and timeframes, addressing gaps left by competitors. Clients gain a trusted partner guaranteeing legal compliance. The company aims to become a well-known industry solution within five years.
The Target Audience
Venter Health and Safety Solutions targets decision-makers (25-50, middle-upper income) in private and corporate businesses. These professionals, both men and women, are primarily motivated by the critical need to meet Occupational Health and Safety requirements to avoid severe penalties like business closure. They seek an honest, fast, and reliable brand that provides peace of mind, calmness, and profound trust in its services.
tHE gOAL
The requirements for the logo design are for Venter Health and Safety Solutions, a brand needing a visual identity that clearly represents its services without requiring extensive explanation. This logo will be seen across various touchpoints, including branding stationery, the company website, social media platforms, and office signage. While the client shared an example of colors they liked, they are open to other palettes, with the specific exclusion of yellow and red. The brand's slogan, Compliance you can trust, also plays a role in the overall brand messaging that the logo should support.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features 8 blocks arranged in the form of a medical cross, with the blocks positioned at the furthest ends of the cross. The bottom 2 blocks are slanted in towards the middle to create a shield shape in the center of the logomark's negative space. The logo aims to combine the concept of health (with the cross) and safety (with the shield) in a creative way.
Typography
The selected typefaces, Kanit and Red Hat Display, form a highly professional and modern sans-serif pair. Kanit, as the primary, conveys authority and efficiency, reflecting Venter's commitment to legal precision and reliability. Red Hat Display offers exceptional clarity and approachability, perfect for detailed guidance and training materials. Together, they create a cohesive, trustworthy impression, ensuring high-end services are communicated with formal professionalism and absolute legibility, crucial for a brand guaranteeing health and safety compliance.
Primary Typeface
Kanit Bold
About the Font
Kanit, a modern geometric sans-serif, exudes professionalism and clarity. Its clean lines and straightforward design create an impression of efficiency and reliability, perfectly aligning with Venter Health's commitment to delivering on promises. As a heading typeface, its strong yet uncluttered appearance ensures excellent legibility and commands authority, effectively communicating the brand's formal, high-end consulting services and trustworthiness. It supports Venter's ambition to be a trusted industry leader.
Secondary Typeface
Red Hat Display Semi Bold
About the Font
Red Hat Display, a modern sans-serif typeface, projects a clear and professional impression. Its clean lines and excellent legibility make it highly effective for both subheadings and paragraphs. This style reinforces Venter Health and Safety Solutions' formal, high-end approach, conveying reliability and trustworthiness. It ensures complex legal and safety information is easily digestible, aligning with the brand's promise of guaranteed compliance and precise guidance. This typeface subtly communicates competence and meticulousness, crucial for a trusted consulting partner.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This "Guardian Horizon" palette embodies the core values of Venter Health and Safety Solutions, blending professional blues with an essential accent and grounding neutrals. The deep blues signify trust, authority, and comprehensive expertise, reflecting the brand's commitment to reliable, high-end consulting and legal compliance. The vibrant orange serves as a critical highlight for safety and action, while the light neutral and deep obsidian provide a clean, stable foundation. This palette effectively communicates the brand's formal approach, dependability, and ambition to be a trusted industry leader.
Primary Colour
Electric Atoll
This refreshing blue-green evokes clarity, trust, and openness. It suggests innovation and a forward-thinking approach, while maintaining a sense of calm and professional reliability, aligning with the promise of clear, comprehensive solutions. Secondary Core Day
Secondary Colour
Deep Mariner
A deeper, more authoritative blue, this color signifies expertise, professionalism, and unwavering reliability. It communicates a strong foundation of knowledge and a commitment to detailed, robust solutions, fostering client confidence in compliance and safety.
Tertiary Colour
Toasted Amber
This energetic orange demands attention and conveys a sense of urgency, caution, and action. In a safety context, it is crucial to highlight critical information, warnings, and calls to action, symbolizing proactive protection and vital guidance.
Light Colour
Glacial Mist
A very light, almost ethereal blue-grey, this neutral provides a clean, expansive backdrop. It symbolizes clarity, simplicity, and professionalism, creating an environment that feels organized, accessible, and supports easy comprehension of complex information.
Dark Colour
Midnight Anchor
This profound, dark blue-grey exudes unparalleled authority, stability, and sophistication. It represents the unyielding strength of legal compliance and the serious nature of health and safety, anchoring the brand with gravitas and unwavering dependability.
Text Colour
Stormy Slate
A balanced, professional blue-grey, this color is ideal for readability and conveying practical, clear communication. It signifies a pragmatic, reliable approach, ensuring that complex information is delivered with understated confidence and clarity.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
