Option
3
Round
1
About the Brand
Venter Health and Safety Solutions is a new family business offering high-end occupational health and safety consulting, services, and training to private and corporate clients. They ensure businesses meet all legal health and safety requirements. Differentiating through a formal, reliable approach, Venter consistently delivers on promises and timeframes, addressing gaps left by competitors. Clients gain a trusted partner guaranteeing legal compliance. The company aims to become a well-known industry solution within five years.
The Target Audience
Venter Health and Safety Solutions targets decision-makers (25-50, middle-upper income) in private and corporate businesses. These professionals, both men and women, are primarily motivated by the critical need to meet Occupational Health and Safety requirements to avoid severe penalties like business closure. They seek an honest, fast, and reliable brand that provides peace of mind, calmness, and profound trust in its services.
tHE gOAL
The requirements for the logo design are for Venter Health and Safety Solutions, a brand needing a visual identity that clearly represents its services without requiring extensive explanation. This logo will be seen across various touchpoints, including branding stationery, the company website, social media platforms, and office signage. While the client shared an example of colors they liked, they are open to other palettes, with the specific exclusion of yellow and red. The brand's slogan, Compliance you can trust, also plays a role in the overall brand messaging that the logo should support.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features 6 blocks arranged in the form of a shield with a line connecting the bottom 2 blocks and the middle 3 blocks diagonally. The logo focuses on the concept of safety since this is the most essential feeling that customers and clients of any brand expect to feel. Each connected block symbolizes a procedure that leads to complete safety.
Typography
Archivo and Archivo Condensed embody Venter Health’s professional and authoritative approach with their clear, modern sans-serif style. Their robust legibility instills trust and reliability, crucial for conveying critical health and safety information. As a pair from the same family, they ensure seamless consistency while the condensed variant offers subtle visual hierarchy and design versatility, reinforcing the brand's commitment to precision and efficiency.
Primary Typeface
Archivo Black
About the Font
Archivo, a clear and robust sans-serif, projects an impression of professional authority and unwavering reliability. Its straightforward, modern aesthetic aligns perfectly with Venter Health and Safety Solutions' formal and dependable approach. As a heading typeface, Archivo is highly effective; its strong, legible forms command attention, reinforcing the brand's commitment to comprehensive guidance and guaranteed legal compliance. It communicates trustworthiness and precision, essential for a high-end consulting partner.
Secondary Typeface
Archivo Condensed Bold
About the Font
Archivo Condensed, a clean, modern sans-serif, exudes professionalism and efficiency. Its condensed style allows for clear, impactful subheadings while maintaining excellent legibility for paragraphs, crucial for conveying detailed health and safety information. This typeface creates an impression of precision and reliability, perfectly aligning with Venter Health and Safety Solutions' formal approach and commitment to delivering legally compliant, dependable services. It reinforces the brand's promise of structured and trustworthy guidance.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This "Guardian Horizon" palette embodies the core values of Venter Health and Safety Solutions, blending professional blues with an essential accent and grounding neutrals. The deep blues signify trust, authority, and comprehensive expertise, reflecting the brand's commitment to reliable, high-end consulting and legal compliance. The vibrant orange serves as a critical highlight for safety and action, while the light neutral and deep obsidian provide a clean, stable foundation. This palette effectively communicates the brand's formal approach, dependability, and ambition to be a trusted industry leader.
Primary Colour
Electric Atoll
This refreshing blue-green evokes clarity, trust, and openness. It suggests innovation and a forward-thinking approach, while maintaining a sense of calm and professional reliability, aligning with the promise of clear, comprehensive solutions. Secondary Core Day
Secondary Colour
Deep Mariner
A deeper, more authoritative blue, this color signifies expertise, professionalism, and unwavering reliability. It communicates a strong foundation of knowledge and a commitment to detailed, robust solutions, fostering client confidence in compliance and safety.
Tertiary Colour
Toasted Amber
This energetic orange demands attention and conveys a sense of urgency, caution, and action. In a safety context, it is crucial to highlight critical information, warnings, and calls to action, symbolizing proactive protection and vital guidance.
Light Colour
Glacial Mist
A very light, almost ethereal blue-grey, this neutral provides a clean, expansive backdrop. It symbolizes clarity, simplicity, and professionalism, creating an environment that feels organized, accessible, and supports easy comprehension of complex information.
Dark Colour
Midnight Anchor
This profound, dark blue-grey exudes unparalleled authority, stability, and sophistication. It represents the unyielding strength of legal compliance and the serious nature of health and safety, anchoring the brand with gravitas and unwavering dependability.
Text Colour
Stormy Slate
A balanced, professional blue-grey, this color is ideal for readability and conveying practical, clear communication. It signifies a pragmatic, reliable approach, ensuring that complex information is delivered with understated confidence and clarity.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
