Fletch: Pretoria Logo & Web Design Agency
About Us
Fletch is an international Graphic Design Company in Pretoria, South Africa. A fletch is one of those feathers at the back of an arrow. Its sole purpose is to guide the arrow towards the archer's target. So also at Fletch, our sole purpose is to guide the brands of business owners towards success.
Our Mission
To guide businesses in crafting memorable brand identities that hit their mark through strategic, research-driven design.
Our Vision
To transform how businesses worldwide connect with their audiences by becoming the most trusted name in strategic brand identity design.
The Principles That Guide Fletch
Core Values
Clarity
First, we want to get clarity on exactly what problem we need to solve. Secondly, we want to be clear on what, when, and how we are going to solve it. Clarity helps to meet expectations.
Objectivity
Everything that we do in Fletch is attached to achieving a specific purpose. It's not about how it looks or about how it makes us feel. It's about whether it accomplishes the goal.
Thoroughness
We prioritize quality over quantity. It's ok if something takes a little longer than expected, as long as it's about getting it right the first time.
Collaboration
We don't work for customers, and neither do suppliers and employees work for us. We work together towards a goal.
Empowerment
Every day, we should make the world and everything in it a little better than it was. This means constant improvement of ourselves, our team, and our customers through the resources we have.
Our Fletch Design Philosophy:
Building Brands That Last
At Fletch, we believe great design is not just about aesthetics. It’s about solving real business problems. Our process, honed over a decade, focuses on creating brand assets that align with your commercial intent, whether you need an e-commerce website or an informational brand identity guide. We focus on depth and clarity, ensuring every element of your brand, from the typography to the colour palette, has a strategic purpose.
The Power of Purposeful Design
At Fletch, we reject flashy, temporary trends. Instead, we prioritize clarity and trust. Every design element is crafted to reduce friction for the user and increase recognition for your business. This allows us to create powerful, custom logos and seamless user experiences that convert visitors into clients.