About the Brand
Fabienne Ambience is a promotional gifts company that believes in self-value and worth. They are building a new brand specialising in producing and selling hand-crafted soy candles with a strong scent. Long-lasting, refillable candles that can be reused as massage oil. But what their customers really buy is a premium gift that ignites the senses and creates an unforgettable ambience. Fabienne Ambience is a French name specifically chosen to give the impression of high-quality products from a country that understands romance and the finer things in life.
The Target Audience
Fabienne Ambience targets people in Pretoria East, guest houses, real estate agents, air BNBs, Gift store owners, pharmacies, people with chimneys, and people who enjoy bathroom soak sessions. They are typically men and women in their 35-70's, from the Upper-income class. The brand should create the impression that your place smells amazing and therefore you feel better. They want to evoke a sense of self-love in their target audience.
tHE gOAL
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
Fabienne Ambience wants a new logo for a product that will get a foot in the door for its parent brand Adult Pharma. Their logo will be showcased on their product (5 different bottles) and displayed on store shelves. They have requested that the logo should look expensive, eye-catching, and contain French influence.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Cormorant Garamond - Bold
About the Font
Cormorant Garamond is an elegant, high-contrast serif inspired by traditional Garamond designs. Its delicate curves and fine details give it a luxurious, artisanal quality that makes headings feel romantic and sophisticated. This font is ideal for premium brands that want to communicate elegance, heritage, and artistry.
Secondary Typeface
Montserrat - Semi Bold
About the Font
Cormorant Garamond is an elegant, high-contrast serif inspired by traditional Garamond designs. Its delicate curves and fine details give it a luxurious, artisanal quality that makes headings feel romantic and sophisticated. This font is ideal for premium brands that want to communicate elegance, heritage, and artistry.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
The colour palette perfectly aligns with Fabiénne Ambience’s vision of sophistication, luxury, and sensory indulgence. The Soft Mocha and Soft Ivory evoke warmth and refinement, while Deep Marine and Midnight Slate ground the palette with depth and trust. The Rosewood Blush adds a romantic and emotional touch, creating a cohesive, elegant palette that appeals to the brand’s upper-income, style-conscious audience.
Primary Colour
Soft Mocha
Soft Mocha conveys warmth, comfort, and sophistication. It reflects a sense of understated luxury and timeless elegance, perfectly aligning with the brand's focus on self-care and indulgence.
Secondary Colour
Deep Marine
Deep Marine represents depth, trust, and calmness. It evokes feelings of relaxation and creates a premium, confident look. This deep blue complements the brand's association with indulgence and the senses.
Tertiary Colour
Rosewood Blush
Rosewood Blush adds a pop of romance and emotion. It evokes feelings of love, passion, and warmth, reinforcing the sensory and romantic qualities of the brand.
Light Colour
Soft Ivory
Soft Ivory symbolises purity, simplicity, and refinement. It serves as a perfect backdrop, enhancing the premium and calm aesthetic of the brand.
Dark Colour
Midnight Slate
Midnight Slate evokes mystery, sophistication, and depth. It adds a sense of luxury and strength while complementing the lighter tones in the palette.
Text Colour
Pebble Grey
Pebble Grey evokes neutrality, balance, and professionalism. It acts as a calm backdrop that supports the sophistication of the primary colour.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
