the Logo design process
Only dead Fish
Go with the Flow
Our 5-step logo design process was carefully crafted and refined over 10 years
to consistently produce quality logo designs.
STEP 1
Discovery
A clear target is easier to hit. Together we'll discover exactly how this goal looks like for your logo. Only after a clear understanding of your brand's vision can we craft a plan to get you there.
STEP 2
Planning
Next, the logo designer researches the best shapes, colours and fonts to use for your company logo. After this the logo designer draws a bunch of ideas and separate the good ideas from the bad. If the logo is easy enough for a child to draw, it's easy enough to remember.
STEP 3
Design
The three best ideas are redrawn and refined on a computer using a grid system until the form is perfect. Then the logo receives a bit of life with a colour palette. The final step is adding a typeface that complements the context and style of the brand.
STEP 4
Present
When all three options are ready, they advance to the presentation stage. The logo designer will present you with the drafts on a video call and reveal the story behind each option. Then it's up to you to select the one that best aligns with your vision.
STEP 5
Deliver
Once you're confident in your logo, the logo designer exports and sends it in various formats. The final logo is sent along with a style guide to help you use it correctly.
COntact us Today
Get your Logo Design
The best way to get things done is simply to begin. Reach out to us at Fletch today.