About the Brand
MJ Accountants is an accounting firm that helps business owners and entrepreneurs to stay tax compliant in control of their business finances while making it simple and easy to do so. At MJ Accountants, we are dedicated to providing exceptional accounting services that empower businesses to achieve their financial goals.
The Target Audience
Their they target new and existing business owners and entrepreneurs.
tHE gOAL
The goals is to keep the Gerbera daisy in tact, but to simplify it and make it flexible for more dynamic use cases. Their logo will be on their website, branding stationery, presentations and vehicle branding.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo takes a realistic approach by featuring a Gerbara Daisy in an eye height angle. It's approach no symmetry or modern style is a symbol of beauty in chaos. The idea that something is perfect because of its imperfections. Even though it ha s a more realistic approach, it is designed to have a monochrome variation as well. It can also be scaled down and still be identified. The logo was inspired by a photograph however, it was slightly modified to appear more balanced.
Typography
Gruppo and Roboto create a contemporary, slightly edgy combination that suits brands wanting a modern yet accessible identity. While Gruppo’s distinctive headings catch the eye, Roboto ensures smooth readability. For MJ Accountants, this pairing conveys approachability and techforward professionalism.
Primary Typeface
Gruppo
About the Font
Gruppo is a geometric, condensed display font with a distinct retro-futuristic flair. It creates an impression of precision and modernity, which makes it excellent for grabbing attention in headings. Its effectiveness comes from its unique shape that stands out without overpowering other design elements.
Secondary Typeface
Roboto - Regular
About the Font
Gruppo is a geometric, condensed display font with a distinct retro-futuristic flair. It creates an impression of precision and modernity, which makes it excellent for grabbing attention in headings. Its effectiveness comes from its unique shape that stands out without overpowering other design elements.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Colour Palette
This palette is bold, energetic, and confident — a strong match for MJ Accountant, which promises to simplify complex finances. The vivid primary and secondary colours balance the trust and clarity of the dark and light tones, creating a modern, approachable brand identity.
Primary Colour
Fiery Red
Fiery Red evokes feelings of passion, excitement, and urgency. It's often associated with action and energy, making it a great choice for brands that want to stand out and grab attention.
Secondary Colour
Sunny Yellow
Sunny Yellow is associated with happiness, optimism, and warmth. It can create a cheerful and inviting atmosphere, making it ideal for brands that want to convey positivity and friendliness.
Tertiary Colour
Emerald Green
Emerald Green symbolizes growth, harmony, and freshness. It's often associated with nature and tranquility, making it a great choice for brands that want to convey a sense of balance and renewal.
Light Colour
Soft White
Soft White represents purity, simplicity, and cleanliness. It can create a sense of openness and clarity, making it a versatile choice for various brand identities.
Dark Colour
Deep Blue
Deep Blue evokes feelings of trust, stability, and professionalism. It's often associated with depth and intelligence, making it a strong choice for brands that want to convey reliability and confidence.
Text Colour
Slate Blue
Slate Blue represents neutrality, balance, and sophistication. It's a versatile colour that can complement various other colours, making it ideal for text and supporting elements in a brand's visual identity.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
