About the Brand
Nkgoweng is a Construction and Project manager that helps Private sector sub-consultants and Government sectors within the residential and commercial market with Property management, Project management, and Consulting related to Construction.
The Target Audience
tHE gOAL
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo mark is contains a play on an N for the brand name and city buildings. The 2 pieces on the logo are the same but they are flipped and symetrical. It also creates a contrast with one striped piece and one solid piece.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Josefin Sans - Bold
About the Font
The idea of this typeface is to be geometric, and elegant, with a vintage feeling, for use in larger sizes. It is inspired by geometric sans-serif designs from the 1920s. The x-height is halfway from the baseline to the cap height, an unusual proportion.
Secondary Typeface
Roboto - Regular
About the Font
The idea of this typeface is to be geometric, and elegant, with a vintage feeling, for use in larger sizes. It is inspired by geometric sans-serif designs from the 1920s. The x-height is halfway from the baseline to the cap height, an unusual proportion.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette is a sophisticated blend of cool and warm contrasts, combining deep teal blue, vibrant orange, and rich red with neutral soft light and dark grounding shades. The primary teal conveys stability and trust, the secondary burnt orange adds warmth and energy, while the tertiary deep red injects passion and boldness. The light shade provides balance, while the dark shade offers depth and sophistication. This palette is ideal for brands that seek strength, confidence, and timeless elegance, making it well-suited for industries such as corporate, finance, tech, or premium lifestyle brands.
Primary Colour
Deep Teal
Deep Teal is associated with trust, intelligence, and depth. It evokes a sense of professionalism and stability, making it a perfect foundation for this colour scheme.
Secondary Colour
Fading Ember
Fading Ember symbolises warmth, confidence, and energy. It is often associated with creativity, passion, and ambition, making it an excellent contrast to the cool teal.
Tertiary Colour
Carmine Red
Carmine Red is associated with boldness, determination, and power. It brings passion and urgency, ensuring the palette remains striking and engaging.
Light Colour
Insignia White
Insignia White represents clarity, lightness, and openness. It softens the intensity of the strong hues, ensuring a balanced and sophisticated look.
Dark Colour
Elite Teal
Elite Teal symbolises depth, professionalism, and trust. It anchors the palette, providing a strong and commanding presence.
Text Colour
Graphite Grey
Graphite Grey conveys professionalism, sophistication, and stability. It enhances legibility, ensuring that content remains clear and visually comfortable to read across both light and dark backgrounds.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
