About the Brand
Sarcelle is a Natural Cosmetics company that highly values natural supplements that work and help others with the same skin problems they face personally. They are currently in the process of Building a New Brand that specializes in producing natural and practical cosmetic/skincare/hair products to help people with skin problems. But what their customers really buy is a healthier and more comfortable lifestyle. The name Sarcelle comes from the French name for teal. It represents rejuvenation and life. Teal represents the ocean. We want to provide a natural product. Like the ocean, it can also have a massive impact on their customer. They currently don't have a slogan but are open to ideas.
The Target Audience
Sarcelle targets people with skin problems, teenagers and older people. They are typically both men and women in their 20 - 70's, generally from the Upper income class. The brand should create the impression of being Unique, being the best, being effective and making you look and feel good. They want to evoke a sense of Relief in their target audience.
tHE gOAL
Sarcelle wants a new logo that will add a sense of trustworthiness to the brand. Their logo will be showcased on their Packaging, e-commerce store, launch items, corporate gifts, and social media (Insta, TikTok, Facebook). They have requested that the logo appeal to men and women and look like a quality product that will sell itself.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo mark features 6 leaves, grouped into 3 leaves each, that together form the letter S. The letters are surrounded with an oval shape, reminiscent of a cell structure. It also suggests a sense of completion. The typography consists of a typeface that has a clever and balanced Serif Typeface that adds a sense of luxury.
Typography
After choosing a style for the logo, the next step was to add typography. The typefaces has been hand picked to compliment the character and style of the brand.
Primary Typeface
Marcellus
About the Font
Marcellus and Marcellus SC (small caps) are a set of flared serif typeface families, inspired by classic Roman inscription letterforms. While the SC family leans more towards the titling style of Trajan, the Regular version lends itself to a wider range of usage. These elegant typefaces, when combined in use, exude clarity and beauty for both on-screen and printed materials.
Secondary Typeface
Montserrat - Regular
About the Font
Marcellus and Marcellus SC (small caps) are a set of flared serif typeface families, inspired by classic Roman inscription letterforms. While the SC family leans more towards the titling style of Trajan, the Regular version lends itself to a wider range of usage. These elegant typefaces, when combined in use, exude clarity and beauty for both on-screen and printed materials.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
Now that the logo has some body, we can add life and personality to it with a dash of colour.
Primary Colour
Aqua Essence
Aqua Essence evokes a sense of calm, clarity, and renewal. Blending the tranquil stability of blue with the invigorating energy of green, it carries associations with water, healing, and emotional balance. Aqua Essence often inspires feelings of serenity and open-mindedness, making it ideal for promoting creativity, fresh perspectives, and honest communication. It’s commonly linked to refreshment, purity, and a gentle but confident sense of vitality—offering a psychological space that feels both soothing and mentally stimulating.
Secondary Colour
Sandstone
Sandstone is a grounded, earthy tone that conveys warmth, reliability, and timelessness. With its soft blend of beige and muted taupe, it evokes the natural world—sunbaked paths, weathered stone, and calm desert landscapes. Psychologically, Sandstone promotes feelings of stability, comfort, and understated sophistication. It doesn’t demand attention but creates a safe, welcoming space that feels familiar and enduring. Often associated with wisdom, practicality, and natural beauty, Sandstone supports calm reflection and quiet confidence.
Tertiary Colour
Misty Harbor
Misty Harbor is a gentle, muted blue-grey that evokes feelings of tranquility, introspection, and emotional clarity. With its soft, fog-like quality, it suggests quiet mornings by the sea and the stillness of overcast skies. Psychologically, Misty Harbor promotes calm focus and emotional distance—helpful for reflection, thoughtful communication, and easing mental clutter. It carries an air of quiet intelligence and subtle sophistication, making it ideal for settings where peace, trust, and understated elegance are valued.
Light Colour
Ivory Mist
Ivory Mist is a soft, airy off-white with warm undertones that radiates purity, simplicity, and quiet elegance. It evokes the feeling of morning light filtering through sheer curtains—gentle, clean, and uplifting. Psychologically, Ivory Mist fosters a sense of openness, calm, and mental clarity, making it ideal for creating peaceful, uncluttered environments. It’s often associated with new beginnings, sincerity, and understated luxury, offering a fresh canvas that invites both comfort and refined minimalism.
Dark Colour
Deep Sea Teal
Deep Sea Teal evokes a sense of calm confidence and quiet strength. Sitting between blue and green on the colour spectrum, it combines the trust, clarity, and intelligence typically associated with deep blues with the balance, renewal, and emotional healing often linked to natural greens. This makes it a powerful yet understated colour that can inspire thoughtful communication and a grounded sense of purpose.
Text Colour
Steel Grey
Steel Grey symbolises professionalism, sophistication, and neutrality. It adds a sleek, modern touch while remaining unobtrusive, allowing the vibrant colours of the palette to shine. It also enhances readability, making it an excellent choice for body text in both light and dark backgrounds.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
