Option
1
Round
1
About the Brand
Wild Wheels Rentals provides camping trailer rentals because of their passion for adventure and wildlife. Their process ensures that their clients get what they are after by offering easy and fast setup trailers that are light enough to be pulled by a normal car, with no license fees, repairs, upkeep, or insurance costs. They provide the comfort and time-saving element that goes with camping, and remove the seasonal element of camping by specializing in trailer rentals. This includes affordability, convenience, and accessibility. Unlike their top competitors in the camping industry (GoCamp, Kampie, and Adventure Rentals), what makes them different is that a normal car can pull the trailer, and no advanced license is needed. Their goal is to have 5–6 trailers with a place in Centurion where people can view the trailers.
The Target Audience
Wild Wheels Rentals wants to work with younger and older people who enjoy camping and breaking away from city life, especially those with average cars. They are usually both male and female in their 26–50+ age group, from the middle to upper income class. What makes them approach a camping trailer rental service is the desire for a comfortable camping experience without the commitment of buying a trailer. They may have seen a YouTube video that sparked excitement to go camping, and want to try it before they buy it.
tHE gOAL
Wild Wheels Rentals is in the process of building a new brand. They need a logo that will solve the challenge of being remembered and identified. Their customers should describe them as comfortable, affordable, easy, and feel a sense of excitement, surprise, and pride. The logo will be visible on trailers, website, social media (Facebook, Instagram, YouTube), and Kampie. Keep in mind that the first option should incorporate a sunset with a tree (optional) and two meerkats under the tree. The 2nd option should include 2 clip-art style meerkats looking at each other with one holding a brandy glass and the other a champagne glass. The 3rd option allows for more creative freedom, but must include a meerkat. All options may include a grainy effect or savannah grass. The logo must be in KTM orange.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a silhouette of a male and female meerkat sitting next to a tree enjoying sunset. The Primary typeface takes a unconventional approach to make it feel friendlier and freer.
Typography
Lobster and Prompt form a complementary pair, combining personality with practicality. Lobster draws attention and adds character, while Prompt ensures legibility and structure. This pairing is a strong fit for Wild Wheels Rentals, reflecting both the fun and functional aspects of the brand.
Primary Typeface
Lobster
About the Font
Lobster is a bold, cursive script font with a retro flair. Its flowing, hand-drawn style creates a sense of friendliness and personality, making it ideal for a brand that wants to feel approachable and adventurous. As a heading font, it captures attention quickly and adds a playful, memorable touch.
Secondary Typeface
Prompt Regular
About the Font
Lobster is a bold, cursive script font with a retro flair. Its flowing, hand-drawn style creates a sense of friendliness and personality, making it ideal for a brand that wants to feel approachable and adventurous. As a heading font, it captures attention quickly and adds a playful, memorable touch.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette is highly suitable for Wild Wheels Rentals. The KTM orange evokes energy and adventure, while the earthy tones and neutral accents reflect nature, reliability, and comfort. Perfect for a brand rooted in outdoor exploration and accessibility.
Primary Colour
Wild Flame
Wild Flame (KTM Orange) symbolizes energy, enthusiasm, and adventure. It grabs attention and evokes warmth, making it ideal for a brand that promotes exciting outdoor experiences.
Earth Bark
Earth Bark conveys stability, reliability, and groundedness. It reflects the natural world and adds a sense of rugged authenticity to the brand.
Tertiary Colour
Stone Mist
Stone Mist represents neutrality, balance, and professionalism. It helps tone down the vibrancy of orange and adds a modern, clean feel to the brand.
Light Colour
Canvas Cream
Canvas Cream evokes cleanliness, simplicity, and warmth. It provides a soft backdrop that enhances readability and complements the earthy tones.
Dark Colour
Charcoal Dust
Charcoal Dust conveys strength, sophistication, and depth. It anchors the palette and adds contrast, making other colours pop.
Text Colour
Slate Steel
Slate Steel suggests clarity, intelligence, and trust. It’s ideal for text, ensuring legibility while maintaining a modern and professional tone.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
