Option
2
Round
1
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo showcases a silhouette male and female meerkat having a drink.The Primary typeface takes a unconventional approach to make it feel friendlier and freer.
Typography
Caveat Brush and Poppins create a dynamic and modern pairing. The handwritten flair of Caveat Brush adds emotion and individuality, while Poppins brings balance and clarity. This combination works well for a brand that wants to feel both adventurous and accessible.
Primary Typeface
Caveat Brush
About the Font
Caveat Brush is a casual, handwritten brush script that feels spontaneous and expressive. It conveys a sense of creativity and freedom, aligning well with the spirit of outdoor adventure and exploration. Its informal style makes it ideal for headings that aim to feel personal and engaging.
Secondary Typeface
Poppins Regular
About the Font
Caveat Brush is a casual, handwritten brush script that feels spontaneous and expressive. It conveys a sense of creativity and freedom, aligning well with the spirit of outdoor adventure and exploration. Its informal style makes it ideal for headings that aim to feel personal and engaging.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
