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About the Brand
Isikhumba Manufacturing is passionate about helping businesses to be recognised. Their process ensures that their clients get what they are after by offering passion, dedication, sending suggestions to facilitate informed decisions, creating mockups, and implementing quality control, making the experience simple and easy. They provide loyalty, recognition, part of something bigger, and pride by specializing in corporate gifts, branded promotional gifts, and clothing.
The Target Audience
Isikhumba Manufacturing wants to work with small business owners and the trades industry for branded clothing for their teams, event coordinators and event planners, and people that do what they do. They are usually female in their 30–60 age group from the middle to upper income class. What makes them approach a promotional gifts and corporate gifts provider is the need for decent branded clothing for their teams as seasons change (especially PPE workwear), an upcoming event requiring a gift to remember them by, and the desire to thank clients for their loyalty and support.
tHE gOAL
Isikhumba Manufacturing is in the process of refreshing its brand. They need a logo that will solve the challenge of being recognised and representing the face of the business. Their customers should describe them as good quality branding, friendly, reliable, fast turnaround, and feel a sense of excitement, trust, and positive surprise. The logo will be visible on the website, email signature, WhatsApp, apparel, promotional gifts, presentations, signage, branding stationery, social media, and vehicle branding (Chef utility bakkie). The name comes from “Isikhumba,” which means hides or skins in Zulu, inspired by leather corporate gifts. As for their slogan, they have a slogan which is “Just a little bit different.”
The Old Logo
The previous logo might have been iconic and practical for the existing technology of the time when it was originally designed. However, today the logo looks outdated and has several challenges for modern technology. The small details in the logo, like the serifs, spots, and the giraffe's facial features, make embroidery challenging. Additionally, the large amount of detail makes the logo difficult to remember. The Pty Ltd and the slogan are not necessary to include in the logo. Apart from these technical challenges, the main challenge with the previous logo is that the giraffe has no character or expression.
Let's break it down
The Concept
Typography
Monochrome Variations
Colour Palette
Colour Variations
Web & Social Icons
The Concept
The logo features a giraffe character that's surrounded by a gear. The giraffe has a surprised expression, which aligns with the emotion that the brand wishes to evoke in its target audience. The style is similar to that of Cartoon Network to add a young, fresh, and funky component to the brand. The gear was retained from the original logo to keep the brand familiar to its existing target audience.
Typography
This pairing combines creativity with professionalism. Caveat Brush adds character and uniqueness, while Open Sans ensures legibility and structure. It’s a great fit for a brand that wants to feel vibrant yet reliable.
Primary Typeface
Caveat Brush
About the Font
Caveat Brush is a casual, handwritten display font with a playful and artistic feel. It creates an impression of creativity and friendliness, making it ideal for a brand that wants to feel approachable and unique. Its bold strokes ensure strong visibility for headings, adding personality to the design.
Secondary Typeface
Open Sans Regular
About the Font
Caveat Brush is a casual, handwritten display font with a playful and artistic feel. It creates an impression of creativity and friendliness, making it ideal for a brand that wants to feel approachable and unique. Its bold strokes ensure strong visibility for headings, adding personality to the design.
Monochrome Variations
The logo is designed to work well in one colour on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Colour Palette
This palette combines warmth, sophistication, and energy, aligning perfectly with Isikhumba Manufacturing’s identity. The orange (Primary) conveys creativity and friendliness, while the earthy brown (Secondary) and deep dark tone (Dark) add reliability and strength. The tertiary red injects passion and excitement, while the light tone softens the palette for balance. The text colour ensures readability and professionalism.
Primary Colour
Savanna Ember
Savanna Ember evokes enthusiasm, creativity, and warmth. It’s inviting and energetic, making it ideal for a brand that wants to feel approachable and vibrant.
Secondary Colour
Leather Earth
Leather Earth represents stability, reliability, and warmth. It grounds the palette and reinforces trustworthiness.
Tertiary Colour
Burning Flame
Burning Flame conveys passion, energy, and urgency. It adds a bold, dynamic element to the brand.
Light Colour
Ivory Sand
Ivory Sand adds softness and approachability, balancing the boldness of orange and red.
Dark Colour
Midnight Forge
Midnight Forge conveys strength, professionalism, and sophistication, giving the brand a modern edge.
Text Colour
Slate Horizon
Slate Horizon is calm, balanced, and professional, ensuring readability and complementing the vibrant tones.
Colour Variations
The logo is designed to work well in multiple colours on lighter and darker backgrounds.
Vertical
The logo functions perfectly well in a vertical or stacked layout. This means that the logo will work well on vertical applications like smartphones, tablets and roll-up banners.
Horizontal
The logo is designed to be functional in a horizontal layout. This allows you to use the logo on horizontal applications like building signage, websites and stationery.
Profile Images
The logo is designed to fit inside a profile image that can typically be uploaded to social media platforms like Facebook, LinkedIn and Instagram.
Icons
The logo has icon variations that can be used as app icons, favicons or webclips.
